{"id":910,"date":"2023-04-03T14:31:05","date_gmt":"2023-04-03T14:31:05","guid":{"rendered":"https:\/\/tirinha.com\/arganda-del-rey-850-000-euros-vao-ser-investidos-para-reforcar-a-imagem-do-primavera-sound\/"},"modified":"2023-04-03T14:31:05","modified_gmt":"2023-04-03T14:31:05","slug":"arganda-del-rey-850-000-euros-vao-ser-investidos-para-reforcar-a-imagem-do-primavera-sound","status":"publish","type":"post","link":"https:\/\/tirinha.com\/fr\/910\/arganda-del-rey-850-000-euros-vao-ser-investidos-para-reforcar-a-imagem-do-primavera-sound\/","title":{"rendered":"ARGANDA DEL REY\/ 850 000 euros seront investis pour renforcer l&#039;image de Primavera Sound"},"content":{"rendered":"<p><\/p>\n<div>\n<p>La prochaine \u00e9dition du festival Primavera Sound, qui aura lieu en juin \u00e0 la Cidade do Rock d&#039;Arganda del Rey, mettra en vedette <strong>un investissement r\u00e9gional de 850 mille euros pour renforcer l&#039;image et l&#039;attrait touristique des march\u00e9s internationaux du secteur pertinents pour la r\u00e9gion.<\/strong><\/p>\n<p>C&#039;est ce qu&#039;a avanc\u00e9 la Communaut\u00e9 de Madrid dans une d\u00e9claration, o\u00f9 elle a rappel\u00e9 que <strong>La prochaine \u00e9dition de Primavera Sound sera la premi\u00e8re avec deux salles espagnoles : Barcelone, o\u00f9 elle se d\u00e9roule depuis 2001, et la Communaut\u00e9 de Madrid, la nouvelle h\u00f4te.<\/strong><\/p>\n<aside class=\"scaip scaip-1\">\n\t\t<\/aside>\n<p><strong>Concr\u00e8tement, du 5 au 11 juin, la Cidade do Rock, situ\u00e9e dans la ville d&#039;Arganda del Rey, sera la sc\u00e8ne principale de l&#039;\u00e9v\u00e9nement madril\u00e8ne.<\/strong>qui aura \u00e9galement des activit\u00e9s r\u00e9parties dans diff\u00e9rentes parties de la capitale.<\/p>\n<p><strong>Plus de 300 000 participants sont attendus (85 000 quotidiennement dans le complexe Argande\u00f1o et 60 000 dans d&#039;autres espaces) et 200 000 nuit\u00e9es dans la r\u00e9gion.<\/strong>, avec un co\u00fbt moyen pour les participants \u00e9trangers de 1 200 euros sur les 3 jours du festival. 50% du public de ce festival est international et vient principalement du Royaume-Uni (32%) et des Etats-Unis (14%), avec une moyenne d&#039;\u00e2ge de 29 ans.<\/p>\n<p>De plus, <strong>Ils garantissent que l&#039;impact \u00e9conomique d\u00e9riv\u00e9 de la pr\u00e9sence du public aura une grande r\u00e9percussion dans les m\u00e9dias de la Communaut\u00e9 de Madrid.<\/strong>car les organisateurs investiront environ 1,5 millions d&#039;euros dans des actions m\u00e9diatiques et sp\u00e9ciales pour promouvoir l&#039;\u00e9v\u00e9nement madril\u00e8ne et en m\u00eame temps l&#039;image de la r\u00e9gion, avec plus de 4 000 demandes de la presse.<\/p>\n<aside class=\"scaip scaip-2\">\n\t\t<\/aside>\n<p>La participation du minist\u00e8re \u00e0 cet \u00e9v\u00e9nement implique <strong>des consid\u00e9rations concr\u00e8tes en faveur de la Communaut\u00e9 de Madrid en termes de pr\u00e9sence de la marque tant sur le site Internet du festival,<\/strong> avec plus de 5 millions de visiteurs uniques par an ; <strong>\u00e9galement sur vos r\u00e9seaux sociaux, <\/strong>avec une port\u00e9e de 355 millions pendant le festival et 852 millions d&#039;impressions ; et dans sa newsletter, avec plus de 415 000 abonn\u00e9s \u00e0 l&#039;international.<\/p>\n<p>D&#039;autre part, <strong>Des contenus de promotion touristique seront produits et distribu\u00e9s pour la Communaut\u00e9 de Madrid sous diff\u00e9rents formats<\/strong> et \u00e0 travers diff\u00e9rents canaux, avec des collaborations avec des artistes sp\u00e9cialis\u00e9s et des faiseurs d&#039;opinion. Un agenda touristique sera \u00e9galement cr\u00e9\u00e9 pour la semaine du festival.<\/p>\n<p>De plus, aux termes de l&#039;accord,<strong> La Communaut\u00e9 de Madrid disposera de sa propre sc\u00e8ne pour les groupes locaux dans la fan zone qui sera install\u00e9e au stade de football C\u00edvitas Metropolitano,<\/strong> qui sera le n\u0153ud de connectivit\u00e9 entre Madrid et Arganda del Rey, et un autre espace lui sera d\u00e9di\u00e9 dans la Rock City.<\/p>\n<aside class=\"scaip scaip-3\">\n\t\t<\/aside>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"625\" alt=\"Ville rocheuse d&#039;Arganda del Rey\" class=\"wp-image-342179 jetpack-lazy-image\" data-recalc-dims=\"1\" srcset=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1024%2C820&amp;ssl=1 1024w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1536%2C1230&amp;ssl=1 1536w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1200%2C961&amp;ssl=1 1200w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1568%2C1255&amp;ssl=1 1568w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=400%2C320&amp;ssl=1 400w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?w=1694&amp;ssl=1 1694w\" data-lazy-sizes=\"(max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111-1024x820.jpg?resize=780%2C625&amp;is-pending-load=1#038;ssl=1\"\/><noscript><img data-lazy-fallback=\"1\" decoding=\"async\" width=\"780\" height=\"625\" src=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111-1024x820.jpg?resize=780%2C625&amp;ssl=1\" alt=\"Ville rocheuse d&#039;Arganda del Rey\" class=\"wp-image-342179\" srcset=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1024%2C820&amp;ssl=1 1024w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1536%2C1230&amp;ssl=1 1536w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1200%2C961&amp;ssl=1 1200w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1568%2C1255&amp;ssl=1 1568w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=400%2C320&amp;ssl=1 400w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?w=1694&amp;ssl=1 1694w\" sizes=\"(max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/noscript><figcaption class=\"wp-element-caption\">Ville rocheuse d&#039;Arganda del Rey<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Plus de 200 pr\u00e9sentations<\/h2>\n<p><strong>Cidade do Rock, situ\u00e9e \u00e0 environ 40 kilom\u00e8tres du centre de la capitale, accueillera plus de 200 repr\u00e9sentations r\u00e9parties sur 10 sc\u00e8nes<\/strong>mais en plus, plus de 10 lieux embl\u00e9matiques de Madrid auront une programmation \u00e0 travers l&#039;association Madrid en Vivo, et C\u00edvitas Metropolitano deviendra une fan zone et une sc\u00e8ne pour la journ\u00e9e d&#039;ouverture, o\u00f9 un spectacle de haut niveau et une programmation gratuite seront propos\u00e9s.<\/p>\n<p>La programmation artistique comprend plusieurs genres, avec <strong>des artistes tels que Blur, Halsey, New Order, Kendrick Lamar, Depeche Mode, Rosal\u00eda et Calvin Harris,<\/strong> qui travaillera aux deux si\u00e8ges sociaux. De m\u00eame, des activit\u00e9s seront r\u00e9alis\u00e9es pour les agents de l&#039;industrie musicale.<\/p>\n<p>Par ailleurs, le maire d&#039;Arganda del Rey, Guillermo Hita (PSOE), a d\u00e9j\u00e0 annonc\u00e9 il y a quelques semaines que <strong>Argande\u00f1os b\u00e9n\u00e9ficiera d&#039;une \u00ab r\u00e9duction 20% \u00bb sur les billets de concert pour le prochain festival Primavera Sound.<\/strong><\/p>\n<aside class=\"scaip scaip-4\">\n\t\t<\/aside>\n<p><h3 class=\"jp-relatedposts-headline\"><em>En rapport<\/em><\/h3>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>La prochaine \u00e9dition du festival Primavera Sound, qui aura lieu en juin \u00e0 la Cidade do Rock d&#039;Arganda del Rey, mettra en vedette\u2026 <\/p>","protected":false},"author":1,"featured_media":911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/EuropaPress_4495395_pancarta_presidenta_comunidad_madrid_isabel_diaz_ayuso_dandose_beso-scaled.jpg","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-e-lazer","latest_post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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