{"id":910,"date":"2023-04-03T14:31:05","date_gmt":"2023-04-03T14:31:05","guid":{"rendered":"https:\/\/tirinha.com\/arganda-del-rey-850-000-euros-vao-ser-investidos-para-reforcar-a-imagem-do-primavera-sound\/"},"modified":"2023-04-03T14:31:05","modified_gmt":"2023-04-03T14:31:05","slug":"arganda-del-rey-850-000-euros-vao-ser-investidos-para-reforcar-a-imagem-do-primavera-sound","status":"publish","type":"post","link":"https:\/\/tirinha.com\/es\/910\/arganda-del-rey-850-000-euros-vao-ser-investidos-para-reforcar-a-imagem-do-primavera-sound\/","title":{"rendered":"ARGANDA DEL REY\/ Se invertir\u00e1n 850.000 euros para reforzar la imagen del Primavera Sound"},"content":{"rendered":"<p><\/p>\n<div>\n<p>La pr\u00f3xima edici\u00f3n del festival Primavera Sound, que tendr\u00e1 lugar en junio en la Cidade do Rock de Arganda del Rey, contar\u00e1 con <strong>una inversi\u00f3n regional de 850 mil euros para reforzar la imagen y el atractivo tur\u00edstico de los mercados internacionales relevantes del sector para la regi\u00f3n.<\/strong><\/p>\n<p>As\u00ed lo avanz\u00f3 la Comunidad de Madrid en un comunicado, donde recordaron que <strong>La pr\u00f3xima edici\u00f3n de Primavera Sound ser\u00e1 la primera con dos sedes espa\u00f1olas: Barcelona, \u200b\u200bdonde se celebra desde 2001, y la Comunidad de Madrid, nueva sede.<\/strong><\/p>\n<aside class=\"scaip scaip-1\">\n\t\t<\/aside>\n<p><strong>En concreto, del 5 al 11 de junio, la Cidade do Rock, ubicada en la ciudad de Arganda del Rey, ser\u00e1 el escenario principal de la cita madrile\u00f1a<\/strong>que tambi\u00e9n tendr\u00e1 actividades repartidas en distintos puntos de la capital.<\/p>\n<p><strong>Se esperan m\u00e1s de 300.000 participantes (85.000 diarios en el complejo Argande\u00f1o y 60.000 en otros espacios) y 200.000 pernoctaciones en la comarca<\/strong>, con un coste medio para los participantes extranjeros de 1.200 euros durante los 3 d\u00edas del festival. 50% del p\u00fablico de este festival es internacional y procede principalmente de Reino Unido (32%) y Estados Unidos (14%), con una edad media de 29 a\u00f1os.<\/p>\n<p>Adem\u00e1s, <strong>Garantizan que el impacto econ\u00f3mico derivado del p\u00fablico presente supondr\u00e1 una gran repercusi\u00f3n en los medios de comunicaci\u00f3n de la Comunidad de Madrid<\/strong>ya que los organizadores realizar\u00e1n una inversi\u00f3n de alrededor de 1,5 millones de euros en medios y acciones especiales para promocionar la cita madrile\u00f1a y al mismo tiempo la imagen de la regi\u00f3n, con m\u00e1s de 4.000 solicitudes de la prensa.<\/p>\n<aside class=\"scaip scaip-2\">\n\t\t<\/aside>\n<p>La participaci\u00f3n del Ministerio en este evento implica <strong>consideraciones concretas a favor de la Comunidad de Madrid en t\u00e9rminos de presencia de marca tanto en la web del festival,<\/strong> con m\u00e1s de 5 millones de visitantes \u00fanicos al a\u00f1o; <strong>tambi\u00e9n en tus redes sociales, <\/strong>con un alcance de 355 millones durante el festival y 852 millones de impresiones; y en su newsletter, con m\u00e1s de 415.000 suscriptores a nivel internacional.<\/p>\n<p>Por otro lado, <strong>Se producir\u00e1n y distribuir\u00e1n contenidos de promoci\u00f3n tur\u00edstica para la Comunidad de Madrid en diversos formatos<\/strong> y a trav\u00e9s de diferentes canales, con colaboraciones con artistas especializados y formadores de opini\u00f3n. Tambi\u00e9n se crear\u00e1 una agenda tur\u00edstica para la semana del festival.<\/p>\n<p>Adem\u00e1s, seg\u00fan el acuerdo,<strong> La Comunidad de Madrid contar\u00e1 con un escenario propio para bandas locales en la fanzone que se instalar\u00e1 en el estadio de f\u00fatbol C\u00edvitas Metropolitano.<\/strong> que ser\u00e1 el nodo de conectividad entre Madrid y Arganda del Rey, y se le dedicar\u00e1 otro espacio en la Ciudad del Rock.<\/p>\n<aside class=\"scaip scaip-3\">\n\t\t<\/aside>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"625\" alt=\"Ciudad del Rock de Arganda del Rey\" class=\"wp-image-342179 jetpack-lazy-image\" data-recalc-dims=\"1\" srcset=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1024%2C820&amp;ssl=1 1024w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1536%2C1230&amp;ssl=1 1536w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1200%2C961&amp;ssl=1 1200w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1568%2C1255&amp;ssl=1 1568w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=400%2C320&amp;ssl=1 400w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?w=1694&amp;ssl=1 1694w\" data-lazy-sizes=\"(max-width: 780px) 100vw, 780px\" src=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111-1024x820.jpg?resize=780%2C625&amp;is-pending-load=1#038;ssl=1\"\/><noscript><img data-lazy-fallback=\"1\" decoding=\"async\" width=\"780\" height=\"625\" src=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111-1024x820.jpg?resize=780%2C625&amp;ssl=1\" alt=\"Ciudad del Rock de Arganda del Rey\" class=\"wp-image-342179\" srcset=\"https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1024%2C820&amp;ssl=1 1024w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1536%2C1230&amp;ssl=1 1536w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1200%2C961&amp;ssl=1 1200w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=1568%2C1255&amp;ssl=1 1568w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?resize=400%2C320&amp;ssl=1 400w, https:\/\/i0.wp.com\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/ciudad-del-rock-arganda-festival-e1677001829111.jpg?w=1694&amp;ssl=1 1694w\" sizes=\"(max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/noscript><figcaption class=\"wp-element-caption\">Ciudad del Rock de Arganda del Rey<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">M\u00e1s de 200 presentaciones<\/h2>\n<p><strong>La Cidade do Rock, situada a unos 40 kil\u00f3metros del centro de la capital, acoger\u00e1 m\u00e1s de 200 actuaciones repartidas en 10 escenarios<\/strong>pero, adem\u00e1s, m\u00e1s de 10 locales emblem\u00e1ticos de Madrid tendr\u00e1n programaci\u00f3n a trav\u00e9s de la asociaci\u00f3n Madrid en Vivo, y C\u00edvitas Metropolitano se convertir\u00e1 en fanzone y escenario de la jornada inaugural, donde se ofrecer\u00e1 un espect\u00e1culo de alto nivel y programaci\u00f3n gratuita.<\/p>\n<p>El programa art\u00edstico incluye varios g\u00e9neros, con <strong>artistas como Blur, Halsey, New Order, Kendrick Lamar, Depeche Mode, Rosal\u00eda y Calvin Harris,<\/strong> quienes trabajar\u00e1n en ambas sedes. Asimismo, se realizar\u00e1n actividades para agentes de la industria musical.<\/p>\n<p>Adem\u00e1s, el alcalde de Arganda del Rey, Guillermo Hita (PSOE), ya anunci\u00f3 hace unas semanas que <strong>Los argande\u00f1os tendr\u00e1n un \u201cdescuento 20%\u201d en las entradas de los conciertos del pr\u00f3ximo festival Primavera Sound.<\/strong><\/p>\n<aside class=\"scaip scaip-4\">\n\t\t<\/aside>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Relacionado<\/em><\/h3>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>La pr\u00f3xima edici\u00f3n del festival Primavera Sound, que tendr\u00e1 lugar en junio en la Cidade do Rock de Arganda del Rey, contar\u00e1\u2026 <\/p>","protected":false},"author":1,"featured_media":911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/noticiasparamunicipios.com\/wp-content\/uploads\/2022\/06\/EuropaPress_4495395_pancarta_presidenta_comunidad_madrid_isabel_diaz_ayuso_dandose_beso-scaled.jpg","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-e-lazer","latest_post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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