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The French fashion house announces the launch of its film production company Saint Laurent Productions

The producer's first job is strange way of life by Pedro Almodóvar, thus becoming the first fashion company to finance films. The new medium film Pedro Almodóvar bring along Peter Pascal already Ethan Hawke among the cast, but what caught our attention the most is the name of Anthony Vaccarello on the poster.

The relationship of Saint Laurent with cinema has always been present since the golden age of its founder in the 60s, with the boom ready to wear and wardrobe collaborations with films such as Belle de Jour (1967). This bond was cultivated and continues to this day. After having worked with gaspar noé in different shorts, Saint Laurent takes its relationship with the world of cinema to a new level: it created a subsidiary dedicated to professional audiovisual production under the name of Saint Laurent Productions.

Although Almodóvar's filmography has always had a unique aesthetic, the fact that Vaccarello is among the creative vision is a great promise of success, as, without a doubt, the fact that Saint Laurent in Vaccarello's hands will become one of the most desired signatures of the moment , there is a reason. The designer managed to increase Saint Laurent's sales to 3.4 billion dollars.

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strange way of life

Pedro Almodóvar says that strange way of lifefilmed in southern Spain as western, explores the lives of two former gunmen for hire who meet again after 25 years, and not just to recapture their old friendship. This film will be presented at the 76th edition of Cannes Film Festival in May. The festival organizers have already confirmed that it will be presented within their Official section.

A western with Saint Laurent wardrobe

As the Belgian designer is in charge of the costumes, we can expect the combination of these two branches of art to be epically maximized. In the poster we can see how the costumes return to Saint Laurent's classic silhouettes mixed with Almodóvar's explosion of colors, thus transforming the Western aesthetic. The impeccable tailoring characteristic of the Houseand of course, the iconic high boots that we saw so much on the catwalk at the foot of the Eiffel Towerat the feet of Lenny Kravitz for decades and in the parade of SS Men's Fashion 2023 in the desert of Agafay.

Saint Laurent Productions projects

Although it is clear that the films produced by Saint Laurent will give visibility to the brand and its aesthetics, they will not be fashion films or art short films. The objective is profitability, so feature films will be sold at film festivals to commercial distributors and will benefit from the promotion of new releases.

In addition to Almodóvar's film, the producer intends to make films with David Cronenberg It is Paolo Sorrentino.

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